West Cast
Decolonising streets through design, sound, and story — in collaboration with the City of Amsterdam. UX/UI, branding, social campaigns, print, and digital platforms come together to turn Amsterdam West into an interactive classroom — walking trails, podcasts, and immersive content all in one experience.
History meets interaction and design. QR-linked podcasts, trail maps, and digital platforms bring the stories of streets and neighbourhoods to life. Branding, social, and print all converge to educate, engage, and provoke curiosity.
Three neighbourhoods, three walking trails, countless stories. Pavement stickers and billboards with QR codes guide locals to podcasts about the real people behind street names. The website serves as a hub for maps, context, and additional media. UX and UI design were crafted to be intuitive across mobile and desktop, making exploration seamless. Every design element — from print to digital — reinforces the project’s mission, creating a cohesive, engaging, and socially impactful experience.
