King & Spalding
Brand consistency. Usability. UX. A full evaluation of King & Spalding’s website, analyzing visuals, messaging, user journeys, flow, and information architecture. Every page was audited, annotated, and mapped to reveal gaps and opportunities.
Year
11.25
Scope
Brand & User Experience
Timeline
4 weeks
A dual evaluation of brand consistency and usability. UX review covered user journeys, site flow, layout, and information architecture. Brand analysis ensured visuals, messaging, and tone were coherent across the website.
Each page was captured and assessed individually, noting gaps in hierarchy, visual language, messaging, and navigation. The UX/usability review examined user journeys, flow, IA, and layout to uncover friction points and opportunities. Brand consistency was evaluated simultaneously, confirming the firm’s visual identity, communication style, and archetype were aligned across all pages. The result is a clear, actionable roadmap to strengthen both usability and brand cohesion.
