MAMA TOMASA
Mama Tomasa is a family-owned brand rooted in Peruvian culinary tradition. The project focused on refining its visual identity and developing a website concept that would strengthen its positioning while honuoring its heritage. The goal was to create a brand language that felt traditional at its core yet modern in its expression.
Year
05.25
Scope
Brand Identity
Timeline
4 weeks
Peruvian heritage became the foundation of the visual system. Bold patterns and vibrant colors were not softened, but refined. Tradition was translated into a confident and contemporary brand language.
The motivation behind the refresh was to create clarity and consistency while preserving cultural authenticity. Peruvian patterns are inherently expressive and dynamic, so the concept embraced their strength and organised them into a structured, cohesive identity. Through a refined colour palette, controlled pattern application, and clearer visual hierarchy across packaging and digital touch points, the brand evolved into a stronger, more recognisable and modern presence.
