Social LAU:ndry

Social Laundry is a multidisciplinary campaign created for the University of the Arts London, encouraging students to step outside their existing social circles and connect with people they wouldn't normally meet.

The concept brings together a visual identity, campus-wide campaign, gamified physical experience and companion mobile app to transform everyday encounters into opportunities for conversation. By making it easier to meet new people across courses and disciplines, the project fosters a more connected and collaborative creative community.

Year

2023

Scope

Research, Strategy, UX/UI

Case Study

Social Laundry uses playful interventions to lower the barrier to starting conversations. The campaign turns shared experiences into opportunities to meet strangers, helping students expand their networks across courses, cultures and creative disciplines.

A strategic, modern identity built to scale. Branding, guidelines, and assets unify every digital and print interaction.

Annual publications, web design, and marketing materials consistently reflect the Foundation’s purpose and presence.

The project consists of four connected elements: a visual identity, a campus-wide poster campaign, the Sole Matematching game and a companion mobile app. Together, they create an experience that begins in the physical world and continues digitally, making it easier for students to stay connected, discover collaborators and build relationships that extend beyond their immediate circles.

Case Study

The visual identity embraces bold colours, playful typography and expressive patterns inspired by the diversity of the UAL community. The same graphic language carries across every touchpoint, connecting print, physical objects and digital experiences into one recognisable campaign.

A strategic, modern identity built to scale. Branding, guidelines, and assets unify every digital and print interaction.

Annual publications, web design, and marketing materials consistently reflect the Foundation’s purpose and presence.

The project was exhibited at the UAL Graduate Showcase 2023, where the campaign extended into a physical installation combining print, digital displays and interactive elements to communicate the concept as a cohesive, multi-channel experience.

Case Study